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The Roys Sign Production Deal With ValCom Studios For A New, Music-Driven Television Variety Show

Written by SGN Scoops Staff on December 28, 2011 – 6:14 pm -

Bluegrass dynamos, The Roys, have signed a production deal with ValCom Studios for a new, weekly music-driven variety show. Lee and Elaine Roy will appear and perform on the 30-minute show titled, Roots And Music With The Roys, with the inaugural 13 episodes to be taped in Nashville early next year. The show has already been picked up by over 120 stations nationwide, landing The Roys a potential 40 million cable and broadcast household viewers.  Vince Vellardita, CEO-President of ValCom Studios says, “Elaine and Lee are incredibly talented. There are no shows on the air like this one, and it’s the perfect vehicle to expand The Roys’ career.”

“Our mission has been to spread the ‘joy’ of Bluegrass, and this show will certainly help us bring this iconic American musical style to many new listeners,” says Lee.  The duo has enjoyed enormous success at radio and at retail, and Elaine calls the new show “an incredible opportunity.”

The episodes will be presented in true “variety” format, with each show including a performance by The Roys, humanitarian features, a festival event highlight segment, plus a guest musical artist, interview, and a closing jam session. Roots And Music With The Roys will focus on Bluegrass and Acoustic Roots formats.

The Roys are uniquely qualified to act as ambassadors for their genre; the duo was recently named 2011 Inspirational Bluegrass Artist of the Year at the ICM Faith, Family & Country Awards show, and were previously honored with the ICM’s Duo of the Year Award in 2010 and 2009. Their recent hit, “Coal Minin’ Man” rocketed up the Bluegrass charts, landing at #1 on Power Source’s Bluegrass Top 35 Chart, #1 on HotDiscInternational Top 40 Chart, #3 on Bluegrass Unlimited’s National Bluegrass Survey and #4 on Bluegrass Music Profiles’ Top 30 Singles Chart.

The Roys start 2012 with their first-ever shows in Australia:
01/25/2012      Tamworth, Australia /Tamworth City Council Outdoor Show
01/26/2012      Tamworth, Australia /The Family Inn
01/27/2012      Tamworth, Australia /Tamworth Country Music Festival, Toyota Stage
01/29/2012      Tamworth, Australia /Tamworth City Council Outdoor Show

Following their return from Australia, The Roys will launch a busy U.S. touring season, which includes festivals and fairs and co-hosting duties at the Christmas 4 Kids Celebrity Golf Tournament with Tennessee Titans’ Rob Bironas in April.

Fans can learn more about Lee and Elaine at www.theroysonline.com.


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