Scott Godsey unveiled a new brand called Godsey and Associates this week. The organization specializes in music and commercial video production, innovative internet marketing, active email distribution, and social media implementation — giving gospel artists a cutting edge way to reach audiences with a lasting impression.
Gospel fans may have already seen Godsey and Associates in action without realizing it. The latest Legacy Five video “Ask Me Why” was produced and marketed by the company. In one week, the video has reached to over 122,000 hits. “It was wonderful to work with G&A for the video,” said L5’s lead singer Scott Fowler, “We are continuing to receive a great response and are happy with the results.”
Jim Sheldon’s video “I Belong to Jesus” was also put out by G&A back in December, and hit 106,000 views by February.
After years of working with record companies and traditional marketing methods, Godsey came to the conclusion that there was a quicker, more effective way to reach an audience.
“I realized the simple truth that using the internet is not only more cost effective per impression,” said Godsey, “but it allows people to stay connected with each individual after initial contact.”
In the last quarter of 2011, he started a team making music videos for Christian artists. The team includes Bev McCann, working with customer relations and Brittany Maxwell, working with marketing and production. That soon developed into not only working inside the Christian music business, but also venturing outside of the Christian music world. G&A started working with churches, authors, and organizations. The Godsey & Associates formula works with any company that wants to focus on brand building and getting in front of an audience.
“Many of these marketing methods have to do with social network marketing, which becomes the fundamental basics of just getting in front of people and letting the audience decide what they like,” said Godsey. The company uses top quality RED camera gear to shoot the videos and commercials. These cameras have been used to shoot movies like Hobbit 3D, Pirates of the Caribbean, and The Amazing Spider Man.
Since its beginning, G&A maintains a full schedule, releasing four more major music videos this month.
For more information, visit www.godseyandassociates.com.